Kiva Wellness is proud to announce a major new partnership with Hawthorn Football Club, joining the Club as its Official High-Performance Partner for the 2026 Toyota AFL Premiership Season.
This marks Kiva Wellness’ most significant sporting partnership to date and represents a major step forward in aligning the brand with elite performance environments across Australian sport.
Supporting Elite AFL Performance and Recovery
Throughout the 2026 Toyota AFL Premiership Season, Hawthorn’s high-performance program will be supported by Kiva Wellness’ premium recovery technology, including:
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Ice baths and cold-water immersion
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Red light therapy systems
These solutions are designed to optimise recovery, improve resilience, and support sustained performance across the physical demands of a full AFL campaign.
Integrated High-Performance Partnership
As part of the partnership, Kiva Wellness branding will feature across Hawthorn’s high-performance apparel and LED signage at UTAS Stadium, embedding the brand directly within the Club’s performance environment.
The collaboration also extends beyond the locker room, with match-day activations and member engagement initiatives designed to connect the Hawthorn community with the same recovery tools used by elite athletes.
A Shared Commitment to Performance and Wellbeing
As Kiva Wellness continues its national growth, the partnership reflects a shared commitment to high performance, recovery, and long-term wellbeing, from professional sport through to the modern home.
Aidan Wilde, Managing Director at Kiva Wellness, said:
“We are excited to be joining Hawthorn as their Official High-Performance Partner. At Kiva Wellness, we believe recovery plays an essential role in sustaining performance at every level, from elite sport through to everyday wellbeing. We look forward to supporting the Club throughout the season and engaging with Hawthorn members and families along the way.”
Kiva Wellness is proud to stand behind Hawthorn for the 2026 Toyota AFL Premiership Season and wishes the entire Club a strong and successful year ahead.